Freixenet USA

Direct Sales Associate

Job Locations US-CA-Sonoma
Req No.
Hospitality / Direct To Consumer
Regular Full-Time


As part of the Wine Club team, the Direct Sales Associate leads the charge for providing the highest level of customer experience which makes achieving sales goals and member retention. This role interacts regularly with customers and Collective members via phone (inbound and outbound), in the tasting room (during member visits or events) and via email. The Direct Sales Associate works in partnership with Hospitality to facilitate proactive and efficient communication and execution of business plan objectives.  The role is a brand ambassador for Gloria Ferrer.


  • Provide a stellar conscientious customer experience to internal and external customers.
  • Take responsibility for achieving annual revenue goals, member acquisition and retention targets through professional and effective telephone and email communication techniques.
  • Share the passion of wine and educate customers/members for their wine needs utilizing suggestive selling and upselling.
  • Engage and nurture long term relationships with club members and customers.
  • Demonstrate exceptional service by responding quickly and accurately to customer inquiries.
  • Assists in campaign creation/execution and audience segmentation to grow sales to existing customer base.
  • Enhance customer database (CRM) by keeping all data clean and optimized; proactively seek to have good addresses and/or billing information, reducing customer communication, shipping, or billing problems.
  • Monitors and audits orders to ensure accuracy and adherence to accepted policies/procedures.
  • Collaborate with shipping partners to ensure on time package delivery; communicate package re-routing and delivery exception resolution, processing of replacement orders, research any shipment with problems to resolution.
  • Take part in the ideation, development, coordination, and execution of wine collective events and customer experiences.
  • Collaborate with retail sales staff to support club membership and activities.
  • Perform other general office duties as needed or as assigned by Manager.
  • Outbound Phone Sales
  • Assist reservations team with visitors booking experiences.


  • Ensure that the Gloria Ferrer Culture is consistently supported in all business and employee interactions. Including, ethical and legal aspects, compliant with state and federal law and GF policies and procedures.
  • Must be able to work weekends and occasional evenings as scheduled.
  • Occasionally attend special events and tastings outside the winery for customer engagement.
  • Other duties as assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   Employee must be a team player and ability to think with a safety, sustainability, and quality mind-set.  



  • Minimum 2 years in the hospitality/wine industry preferred; similar industry experience welcome.
  • Bachelor’s degree in Business, Marketing, Hospitality, or similar field or equivalent combination of education and experience.
  • Collaborative, enthusiastic, flexible, pro-active team contributor with attention to detail.
  • Technically savvy; well versed and proficient in MS Word, MS Excel, CRM/database, Internet; Wine Direct Fulfillment & Commerce 7 a plus.
  • Effective salesperson with positive, flexible attitude and good sense of humor.
  • Interest in wine and wine industry with a desire to continually learn.
  • Professional organized verbal, writing and presentation skills required for effective communications to internal and external customers.
  • Strong sense of responsibility to internal and external customer service and commitment to high standards.
  • Versatility and a willingness to work within constantly changing priorities with enthusiasm.
  • Comfortable work on the phone, inbound and outbound.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.


While performing the duties of this job, the employee is regularly required to sit, talk and hear.  The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms. 

  • Must be able to lift up to 50 pounds.
  • Must be able to see clearly enough to a) drive safely b) recognize employees c) work on computers for long periods of time.
  • Must be able to work long hours when required.
  • Must be able to sustain the repeated use of hands as well as long periods of standing, sitting, walking and bending


Gloria Ferrer is an Equal Employment Opportunity Employer


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